Providing Excellent VIP and Customer Care with AI-Driven Personalization

Sanjiv Goyal
3 months ago

VIP players expect more than just standard customer service—they expect personalized care that makes them feel valued at every step. AI-driven personalization allows casinos to meet these expectations by using data to anticipate VIP needs and tailor their experiences accordingly. Whether it’s ensuring their favorite room is available at check-in, offering a personalized greeting when they arrive, or making sure their favorite game is available, AI ensures that VIPs feel like they’re receiving special treatment.

AI can also automate much of the behind-the-scenes work that goes into customer care, such as tracking VIP preferences or alerting staff to a player’s past behaviors. For example, if a VIP tends to prefer certain slot machines, AI can ensure those machines are available, or even suggest similar games they might enjoy. By using AI, casinos can enhance the level of service they offer while also improving the overall player experience.

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Co-Author
Bryan Lindsey

Bryan Lindsey is a gaming executive with over 25 years of experience in hospitality, gaming, and sports betting. As a former President of Red Rock Resort, he played a key role in its $6 billion expansion. Bryan also helped design and launch the Wynn Rewards program. Currently a strategic advisor to top firms like Wynn Resorts, Game Play Network, and ProntoBlock, he is the founder of Crimson International, a global gaming advisory firm. Bryan’s passion for innovation and mentorship makes him a respected leader in the gaming industry.

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Sanjiv Goyal
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Sanjiv Goyal is a Hollywood producer, author, Investor, and futurist with a Master’s in Applied Mechanics from the Indian Institute of Technology Delhi. Known for blending technology with storytelling, Sanjiv’s popular YouTube series and radio show, Confessions of a Futurist, has inspired millions and has over 3 million views. A lifetime digital fellow of the IIT Council, Sanjiv combines deep technical expertise with creativity, pushing boundaries and leaving a lasting impact on industries.

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